Bigcommerce Vs Shopify Plus: What Can You Expect From These Enterprise-Level Ecommerce Platforms?

Bigcommerce Vs Shopify Plus: What Can You Expect From These Enterprise-Level Ecommerce Platforms? 2019-07-18T21:20:16+00:00

There are many sources where you can find information about the leading enterprise-level eCommerce platforms focused on both B2C and B2B websites. Most of them have lists which contain a few different names, but it turns out that BigCommerce and Shopify Plus are present in almost all of these lists. So, it’s perfectly logical to conduct a BigCommerce vs Shopify Plus analysis before opting for a platform like this. We will use this guide to present a thorough analysis focused on these platforms.

SEO

Search Engine Optimization or SEO is one of the main tools used by many website owners for attracting new customers. The success of your SEO strategy has a direct impact on your online success in general. So, what do BigCommerce and Shopify Plus offer when it comes to SEO?

First of all, BigCommerce relies on URLs with an optimized format. It doesn’t really matter whether we are talking about webpages, categories or products, this eCommerce platform uses the best formats for SEO. Another great thing about this is that BigCommerce users are free to customize URLs in any way they want. That’s a huge advantage because SEO rules are changing and you have to be sure that you are getting the most SEO at any time.

Shopify Plus doesn’t provide the same level of customization as BigCommerce, but the URLs created on this platform are clean and completely readable not only by humans but also by popular search engines. With the help of some apps present in the Shopify app store, you can improve SEO results even more.

Catalogs

When you are using Shopify Plus you will get a chance to create a catalog where you can use three options for each product. The maximum limit you have is one hundred variants. The core version of Shopify Plus supports drop-down menu features. If you want to get more from the catalog, you will have to use 3rdparty applications. With their help, you can improve the functionality of your eCommerce site.

As for BigCommerce, you should expect to get an opportunity to make huge, advanced catalogs that support up to 600 SKU variants and dozens of option values. The basic version of BigCommerce Enterprise provides support for advanced option types allowing sellers to include text boxes, swatches and file uploads without any hassles.

Promos and discounts

Using promotions and discounts in order to get new customers and keep the existing customers happy is one of the most effective online marketing tools. The good news is that both Shopify Plus and BigCommerce are offering features and options that support the creation and management of promos and discounts.

First of all, Shopify Plus users can use different third-party applications like Launchpad or Script Editor to work on their discount and promo campaigns. This means that you will once again have to count on third-party apps, but on the other hand, these apps make it easier for merchants to complete these campaigns in the right way. Coding knowledge is necessary if you want to take advantage of these apps.

You should not expect something like this from BigCommerce. Namely, this eCommerce platform has native support for discounts and promos. You can use this platform to make and run discounts even if you don’t have a clue about coding. You also don’t need to download applications for this purpose. At this moment, BigCommerce has more than 70 unique coupon and cart discounts in its offer. Every registered user is free to make experiments and check the effects of discount and promo campaigns.

Shipping

When selling products online, you have to think about shipping. It doesn’t matter whether you are a B2C or B2B business, you must find the best way to send sold products to end users. Obviously, we are talking about shipping. The good thing is that this activity can be simplified when you are using a good eCommerce platform. Of course, BigCommerce and Shopify Plus are platforms like that.

Shopify Plus will help you get discounts for printing shopping labels via Shopify. In addition, sellers have a chance to customize shipping with the help of Script Editor, the popular third-party application we’ve mentioned above. They can use it to change shipping rates, restrict specific rates by county and more. There is no doubt that Script Editor has a wide range of useful options for the users, but don’t forget that you will need some coding knowledge in order to unleash all the features of this application via Shopify Plus. This means that Shopify Plus doesn’t have native shipping features.

The situation is slightly different when it comes to BigCommerce. This platform offers sophisticated shipping options like smooth integration with ShipperHQ for example. So, with BigCommerce, users can customize rates by category, product, quantity, dimensions, customer group and more without a problem.

Multi-channel capabilities

In the recent period, more and more enterprise-level companies are interested in multi-channel sales. Many of them have witnessed tremendous success on a single channel, but they have realized that they can boost their sales easily if they use two or more channels. This is much easier when the sales are conducted online. So, you don’t have to rely only on your website when you are selling products online because you can use online marketplaces, social media, and other platforms too.

Both Shopify Plus and BigCommerce allow users to sell their products across sales channels. BigCommerce, for instance, allows integration to popular sites like Instagram, Facebook, eBay, Pinterest, and Amazon. However, there are more integrations available to Shopify Plus users (about 20). When choosing an eCommerce platform for multi-channel sales, you should analyze the integrations they are offering because not all integrations are the same and some of them are smoother than the others.

Both Shopify Plus and BigCommerce allow users to sell their products across sales channels. BigCommerce, for instance, allows integration to popular sites like Instagram, Facebook, eBay, Pinterest, and Amazon. However, there are more integrations available to Shopify Plus users (about 20). When choosing an eCommerce platform for multi-channel sales, you should analyze the integrations they are offering because not all integrations are the same and some of them are smoother than the others.

We hope that you will use this guide in the right way and choose the right eCommerce platform for your eCommerce website. There’s no doubt that Shopify Plus and BigCommerce are great options for modern online merchants.

Clarissa Wolman

Whenever I needed help they were there, great support and no worries. I recommend your great service.

Lora Spielberg

They are unbeatable, they attend to you and solve your doubts almost immediately, at first you try to chat immediately solve your doubts, but if you are not capable, they do it for you.

Christopher Brown

always respond quickly and very effectively: direct to the solution! Congratulations on your work and thank you!

Sharing is Awesome, Do It!

Share this post with your friends
close-link