Read and discover how do enterprise ecommerce platforms BigCommerce vs Shopify Plus differ in 3 core features!
When ecommerce solution Shopify was first launched in 2006, their ultimate goal was to improve the process of creating online stores so that anyone, regardless of the tech experience and skills could launch an ecommerce website.
Through time, many of the common functionalities and features have been eliminated. For example, the apps can be expensive, the apps built by developers have the potential to cause compatibility troubles, and etc.
BigCommerce, another very popular ecommerce platform has retained the essential features, offering a universal solution for all users.
In this article, we will focus on BigCommerce vs Shopify Plus and the difference in the core features they offer:
- Product Filtering: Ecommerce solution Shopify offers an out of the box filtering feature. This option is limited to 3 filter groups and if you want to add advanced filtering, you will have to buy a third-party application. One great app to recommend you is Product Filter & Search. This app can help you with product filtering and increase sales at the same time. The app includes fast navigation for conversion, smart search & suggestions, and it is easy to use. BigCommerce offers product filtering up to 12 filter groups.
- Customer Groups & Segmentation: Shopify doesn’t include customer group level option. You can filter the customers for things such as location, total order amount, and etc. There is no way to use multiple customer levels or assign specific customers to specific levels. In order to accomplish this, you will need a third-party application. BigCommerce offers a customer group feature and you can create multiple customer groups.
- Promotions and Discounts: Offering discounts can be a great marketing strategy for your online store. In order for you to offer discounts to your Shopify Plus customers, you can set up automatic discounts, you can create discount codes, you can set sale prices for specific products, and etc. You can also create codes for a percentage discount, for a dollar value discount or a free shipping discount. BigCommerce has also invested a lot in this area. With BigCommerce, however, you can either create coupon codes or cart-level discounts.
Both platforms have their own pros and cons, their plus and minuses, and it is up to you to decide which one is a better option for you.